How do women do business?

Women in business. Interesting topic, isn’t it? I love it.

Some believe business is the domain of men and even though the number of women in various areas of business has increased over the last decade, there is still room for improvement.

I have built three companies so far and can confidently say all the businesses had a woman’s touch.

What is a woman’s touch exactly?

I have recently heard an interview with a property mogul, who explained that in his opinion women go deeper into the details to understand the whole process and the steps in it.

Based on my experience, I can certainly confirm that.

For better or worse, I like to understand what is happening in the process. I say for better or worse because going too deep takes precious time and I had to learn to be satisfied with the interpretation of critical metrics in my businesses. It was a learning curve for me to understand that my efforts to become knowledgeable about every teeny-tiny step in a process was merely my way of handling uncertainties and insecurities. I thought knowing all about it would make me more confident. It helped some, for sure, but it didn’t make the difference you would believe.

What made the real difference was to select excellent people and work with great suppliers. The ones who know their job and do their job.

I also understood from the interview that this property mogul thought women put more emotions and passion in business. Comments similar to that haunted me for years.

Male executives dominate the side of my business where we deal with business transformations; and I heard such comments, not once.

The problem wasn’t the comment itself but how I interpreted it. Whatever those men meant to say when they made such a comment, I believed it had a negative meaning. I bet, I wasn’t the only one.

Today, I can proudly say, that damn right I put more emotion and passion in it. Just differently. Business; small business or large multinational businesses are built on passion; the passion of the founder and the passion and dedication of the people in that business. How else would you deliver something better every single day?

Being passionate is a good thing, as long as it drives forward the business. I believe the problems start when fear creeps in, lack of self-confidence creeps in, question marks queue in your mind every single day, and doubts build up. I make no mistake, it happens, you cannot avoid it from happening.

Putting more emotion in the business is not wrong, it is just different. Women and men are different and therefore they do business differently. I didn’t do research on how women do business, but I know how I do it. I put compassion in it, and I am well aware of that. I know that my thoughts drive my emotions and see the difference between an opinion formulated based on feeling and a hard fact. So this is precisely why I think it is fantastic that women build businesses differently than men do.

The world is changing. Technology cuts through the fabric of business and society; people want to be connected more than ever, the level of self-awareness is increasing, people stay with companies who demonstrate social responsibility. We get closer to the balance of heart and mind every single day. Women doing business is a part of this evolution. I am fortunate to be a part of this evolution.

Multi tasking and the reality

As we are progressing with the development of our products, the realisation of the sheer volume of the work is striking. I want to make it work, so what are my choices?

Multi-tasking would be one, but I am not sure that is the right way. When I decided to manage my own business first time, many years ago, I obviously decided to concentrate on multiple of factors and activities, because it is the nature of running a business, but I don’t believe focusing on all or most of them at the same time would be much of a help. I also don’t want to become a list queen. Not because being a list queen is a wrong thing to do, a couple of friends of mine couldn’t even exist without their lists.

I know, however, that I would at some point get lost in the pile of lists and sticky notes.

My way is probably simplification without wanting to oversimplify life itself because the complexity of life amazes me and I certainly wouldn’t want to stop feeling astonished.

On the other hand, a girl can appreciate the benefits of narrowing things down, putting them in context and deciding on priorities. There will still be many tasks to deal with, but it will become a bit more manageable.

So, where is the place for multitasking then? Is it a real thing at all in my life? To some extent it is, and not only in my life. People get distracted all the time and, on average, it takes about 25 minutes to get back to work after being distracted. At least that is what I read. Is it true for me, too?

I took a test and learnt new things about myself, which I now can integrate into my day-to-day work. I took the test on the labinthewild.org page. http://multitasking.labinthewild.org/multitasking/

The results seem to show, that I can concentrate better when things get more complicated, what a weirdo; and I am certainly slower than other participants.

“On average, you took 3.6 seconds to find and select an item. Other participants needed 3.22 seconds on average. More interestingly, however, when you had to remember lots of symbols, you got faster by 0.59%. Others slowed down by 0.21%.“

Taking the test was fun, it was quick and now I know there is another area where I can develop.

Multi-tasking is around me, it is required every single day to gain back the focus on a specific activity once I got diverted, but it is not there for me to get lost in it and to start multiple activities just to struggle finishing them.

The test also revealed there will be certain activities which do not require much concentration and will basically allow me to keep what I did before getting distracted in mind.

While doing the test, I wanted to remember the characters presented at the beginning of the test, and because I wanted to do it, I was capable of doing it. I am not saying I am or anyone is capable of doing anything, just because we want it, but wanting it gave the focus and I made the effort as a result of this decision, as a result of wanting it to happen.

The intent, desire, passion and drive are key factors in achieving better results every day and get going when the going gets tough.

I may be possessed

Today, I woke up with many new ideas on my mind. Have just opened my eyes and instantly reached out for my phone to quickly make notes of all those brilliant 😉 ideas.

I love ideas, I love the feeling how they appear, seemingly out of nowhere. It is astonishing how they conquer the mind and fight for their own existence and survival. They demand attention and make me spend time on digging deeper, understanding them better, evaluating them, so I can finally decide which one is worthy of more time and effort spent on it.

Read moreI may be possessed

chasing grapes – the first bit

Building and developing a company sounds fabulous and trendy, isn’t it? I hear stories of people being successful entrepreneurs every day. My Facebook feed is full of success stories. It may seem like they have become successful in a day or two. Maybe not. At least the successful business owners I know, have been working hard for years to get where they are. I know I have been. Anyone telling me success is all about talent and a little luck well … failed to grab my attention, not that it is a big deal, there are enough people out there believing in it.

Read morechasing grapes – the first bit

Be the first to receive articles, tips & exclusive content
We respect your privacy.